October 22 was a very special day for all members of the Thadomal Shahani Centre for Management (TSCFM) family, from students, faculty, management and staff. On this momentous occasion, TSCFM's first batch of PGDBM students received their convocation certificates in the presence of senior management and three eminent personalities - chief guest Tarun Chauhan, Managing Partner, J. Walter Thompson, India; guest of honour V Mohan, Executive Director, Heinz India; and guest of honour Ernest Louis, VP, Human Resources, Asian Paints.
With such a distinguished panel before them, the students took away some lasting lessons that will surely help them both in the workplace and in life.
To help them better appreciate the deep impact that advertising can have on the fortunes of a brand, Karishma Birdy, Business Development Director, Lowe Lintas and Partners, took first-year PGDBM students of Thadomal Shahani Centre for Management on a whirlwind journey, making pit stops at the most notable moments in Indian advertising.
With his decades of experience in marketing, the special industry guest session with Sunder Hemrajani, Managing Director, Times Innovative Media Ltd. was peppered with personal anecdotes and professional insights that highlighted the absolute necessity for companies today to innovate, not just in order to grow, but simply to stay relevant and alive.