Last week, first-year PGDBM students of Centre for Management took some time out to contemplate the meaning of leadership under the guidance of Hafiza Golandaz, Executive Director, International Leadership & Management Alliance (ILMA).
On Friday, October 4, the PGDBM students of Centre for Management finally got to present the work that they had been collaborating on for weeks and that too in the presence of two very influential judges.
When was the last time you saw a TV advertisement for a consumer durable product that doesn't feature a kid? From cars to soups to air-conditioners to books, you find them everywhere - they are ubiquitous on television. The most important question is why do marketing gurus target children apart from their own consumption categories?