Flowers provide a great business opportunity in a country like India. In India flowers are used in so many occasions like festivals, weddings, in many Indian rituals, gifting and many more. Flowers are expressions of tender love and warm affection.
India is very rich in flowers and has a wide variety of flowers, but still there is demand for various exotic elegant flowers, which are imported in India from different countries. A new range of exotic flowers are being used extensively, which are mostly imported from Singapore, China and Holland and other variety of flowers are mainly imported from New Zealand, Thailand, Australia. Import of flowers constitutes 0.0009% of total imports. In monetary terms, this is about 13.6 crore rupees of imports.
Roma Balwani, Chief Group Communications Officer, Mahindra & Mahindra Ltd. was at the TSCFM campus recently to talk to first-year PGDBM students. Here are excerpts from an interview.
You are one of the 100 members to be included in Global Influence, a listing of the 100 most important In-House Communicators in the world. How do you feel about it?
It feels great to reach to this height. What got me there was I overcame my fear and I have grabbed every opportunity I have ever been offered. One has to constantly believe in themselves and have the determination to do what they like the best.